Purpose & Vision
GoNext is a next-generation sports application designed to connect athletes through pickup games, events, and shared experiences. The platform brings together competitive athletes, recreational players, and sports enthusiasts into a single ecosystem—enabling users to play, connect, and track performance in real time.
The project focused on creating a product experience that felt intuitive, energetic, and community-driven, while maintaining the clarity and usability required for frequent, on-the-go engagement.
Challenge
The primary challenge was designing for multiple user types within one cohesive experience. GoNext needed to support competitive players seeking structured games, casual users looking for social fitness, and enthusiasts who engage through content and community—all without fragmenting the interface.
Additional challenges included:
Making discovery of local games fast and frictionless
Balancing feature depth with simplicity
Designing a system that scales across sports, locations, and skill levels
The product needed to feel welcoming to new users while powerful enough for regular, high-engagement athletes.
Strategy
The strategy centered on connection, clarity, and momentum.
The interface was designed to prioritize action—getting users from onboarding to gameplay with minimal friction. Clear visual hierarchy, bold calls to action, and intuitive navigation guide users through discovery, participation, and interaction.
Community features were treated as first-class elements of the experience, reinforcing GoNext’s role as more than a scheduling tool—it’s a social platform built around shared passion for sport.
Creative Direction & Execution
User Interface & Experience
Designed a clean, modern UI optimized for mobile-first interaction
Prioritized clarity and accessibility across key flows: login, discovery, event creation, and messaging
Used bold accent color and strong contrast to guide attention and reinforce action
Core Features
Pickup game and event discovery by location
Player profiles with performance tracking and stats
In-app messaging and social interaction
Community feeds for sharing highlights and moments
Visual Systems
Applied a consistent visual language across screens and marketing materials
Balanced energetic sports imagery with clean UI surfaces
Designed scalable components adaptable across multiple sports and use cases
Marketing & Presentation Assets
Created case study layouts and promotional visuals for app distribution
Designed presentation materials highlighting features, audience segments, and growth potential
Ensured brand consistency across product and marketing touchpoints
Closing Remarks
This project demonstrates my approach to product design as a visual architect—building experiences that align user needs, strategy, and storytelling into a cohesive system. GoNext was designed not just as an app, but as a platform for connection, competition, and community. By focusing on clarity, scalability, and engagement, the product establishes a strong foundation for long-term growth and meaningful user interaction.
