Purpose & Vision
Finesse Fizz is a conceptual beverage brand designed to introduce a bold new product category: fizzy coffee. The goal was to craft a brand that felt elevated, playful, and modern—bridging the worlds of craft coffee and carbonated refreshment without leaning too heavily into either space.
The project focused on building a complete brand ecosystem, from logo and packaging to environmental advertising and a digital storefront, positioning Finesse Fizz as a premium yet approachable lifestyle beverage.
Challenge
The core challenge was category definition. Fizzy coffee sits outside traditional consumer expectations, requiring a visual identity that could quickly communicate flavor, quality, and curiosity—without confusing or alienating the audience.
The brand needed to:
- Feel premium but not pretentious
- Balance energy and refinement
- Translate seamlessly across packaging, web, and large-scale advertising
Creating clarity, excitement, and trust—all at once—was essential.
Strategy
The strategy centered on contrast and harmony.
Visually, the brand blends refined typography with bold composition and warm, coffee-inspired tones. The logo and label system emphasize craftsmanship and quality, while the overall layout and messaging introduce a sense of movement and modernity—mirroring the effervescence of the product itself.
Rather than over-explaining the concept, the brand invites curiosity through confident simplicity, letting visuals and tone do the heavy lifting.
Creative Direction & Execution
Logo & Visual Identity
Designed a custom logotype that balances elegance with personality
Established a warm, tactile color palette inspired by coffee beans, crema, and carbonation
Created a flexible identity system adaptable across flavors and formats
Packaging Design
Designed bottle labels that feel premium, legible, and shelf-ready
Balanced minimal structure with expressive typography
Ensured strong contrast and clarity for retail and lifestyle photography
Branding & Campaign Assets
Developed large-format environmental banners for outdoor and street-level advertising
Designed campaign layouts that highlight product form and flavor variants
Maintained strong visual consistency across all brand touchpoints
Website Concept & UI Mockups
Designed a clean, modern website experience focused on storytelling and product discovery
Balanced whitespace, typography, and imagery for a premium digital feel
Created a scalable layout system suitable for e-commerce expansion
Closing Reflection
This project reflects my approach to brand-building as a visual architect—designing cohesive systems that bring clarity to new ideas. By aligning strategy, storytelling, and execution, Finesse Fizz was positioned not just as a beverage, but as a lifestyle concept capable of defining an entirely new category. Every touchpoint was designed to scale, evolve, and remain visually distinctive in a competitive market.
